"
nike will stop at nothing to
penetrate every sport, every market, and find ways to sell
you a sneaker, a shirt, or a ball."
That was the closing line of a
CNBC documentary that I just watched about Nike. They talked a lot about Nike breaking into skateboarding and it made me furious. Skateboarders need to watch out for skateboarding, and the next generation of kids definitely isn't going to do it. Kids today think that
Zumiez is a
skateshop and the Nike is a skate shoe company.